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These competitors are websites that are ranking for similar keywords and targeting similar audiences as you are.
At this stage in your learning it’s important for you to know that website owners shouldn’t pursue the myth of #1 search engine rankings, because entities like Google will show different results to different users based on the location of their devices and even minor differences in the language of their queries. A better goal than being #1 is to be highly visible to your focus audience for your most important searches across multiple SERP styles and features.
This means their page on Neptune ranks number 1 on this search term. The idea behind SEO is that when you optimize your page to become the best result, you can climb those rankings and become one of the first results that people see. Which will get you more clicks and traffic to your site!
These semantic relationships go far towards helping Google determine which results to show for each query here they receive from the searching public.
Here are three examples of SEO objectives that can be used as a guide to setting relevant objectives for your own business or website:
If you happen to be the journalist who wrote The Guardian article on fast fashion, the fact that a used outdoor clothing section of a large brand is linking to your piece is an indication to Google that there might be a relationship between the problems of fast fashion and the potential solution of buying used clothing instead of new clothing.
This is my first time on your blog. I thought I already know everything about SEO until I saw your techniques. I browsed on your site and almost all your tips are unique and helpful. Thanks Brian!
Proactively building links and citations from high quality third-party sites via outreach to those publications
All of the above factors combine to influence how search engines understand and rank your website pages.
“Related searches” features link to further sets of SERPs and can prompt users to expand their query to access related information:
It allows Google to understand these queries by converting keywords into known topics and concepts, meaning it can provide better search engine results – even when queries are unusual.
Oleh karena itu, Anda perlu melakukan pemeriksaan link secara reguler agar pengunjung selalu diarahkan ke halaman yang semestinya. Untuk melakukan pemeriksaan link, Anda bisa menggunakan Google Search Console dan penjelasan lengkapnya dapat Anda baca di artikel ini.